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Social Media and Television – Engaged to Marry
The following originally appeared on the Engauge Blog February 1, 2012 The biggest trend to watch this year will be the convergence of entertainment and digital platforms, given the attention that both...
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2012 Super Bowl on the Second Screen
The following originally appeared on the Engauge Blog February 2, 2012 Recently, we covered the rising phenomenon of people utilizing Internet-connected devices while they watch television. This new...
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Navigating Second Screen: A Review for Brands
The following originally appeared on the Engauge Blog August 20, 2012 The convergence of entertainment and social media, coupled with the rise of connected TV viewing, has created both opportunities...
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Augmented Reality and the Second Screen: Two Digital Trends for Effective...
The following originally appeared on the Engauge Blog August 31, 2012 Recently, Latitude published the first round of their research through which they sought to understand how technology early...
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The CW Network Launches Xbox Live App
At the end of April, The CW became the most recent network to launch an app for the Xbox Live platform. They join a rather limited club with only a handful of other networks like HBO, Fox, and Syfy...
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TCM Trivia App and the Potential to Expand Digital Efforts
Recently, Turner Classic Movies (TCM) launched a movie trivia app for iOS devices. While this is not their first mobile app, it is the first designed to be used outside of Los Angeles – previous two...
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Time Warner Cable to Launch App for Samsung Smart TVs
This week, Time Warner Cable announced an expansion of their TV Everywhere lineup with a new app designed for Samsung Smart TVs. The new app on the Smart TV interface will deliver TWC content on demand...
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Falling Skies S3 Premiere Social TV and Sync App Review
Summer is here and that means Falling Skies is back on TNT with its marquee Sunday night time slot. The alien invasion show from Executive Producer Steven Spielberg stars Noah Wylie and kicked off its...
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Viggle Now at 3 Million Users
Today, Viggle announced they reached the 3 million registered users mark. This is even more impressive considering they crossed 2 million users at the end of March – just over a year after launch. I...
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Superman Man of Steel Promotion Apps
I’m a big fan of film, typically escaping to the dark confines of the theater at least once a week. If there’s one thing I love more than a good movie, it’s technology. Whenever studios and brands...
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Disney Launches Channel App For Xbox
This week, Disney Interactive rolled out a new app available on the Xbox Live platform for the 360. This is not their first Xbox app experience. In January 2012, Disney released an app that was only...
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Regal FirstLook Sync App Review
National Cinemedia (NCM) is a name not widely known to the general public, but moviegoers will certainly recognize their in-theater advertising pre-show FirstLook. Last year, FirstLook debuted the...
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Time Warner Cable to Stream Live Channels on Xbox
Today, Time Warner Cable and Xbox announced a new partnership that will bring live channel streaming to the platform. Time Warner Cable subscribers with a Xbox Live Gold membership will be able to...
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Creating an Interactive Experience in the Movie Theater
Not long after my rather lackluster second screen experience at Regal Cinemas using the FirstLook sync app, a pair of news stories caught my attention. This month, 20th Century Fox purchased the rights...
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Social Marketing of TV is Not Social TV
In the modern world of buzz word media, things that often start out as very simple core definitions can get muddied up by the linking of other related items in order to create excitement and draw...
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Sharknado Social TV Whirlwind
Twitter and the media have been caught in a whirlwind of epic shark proportions. Or more accurately put, a “Sharknado”. The Syfy channel debuted their latest ridiculously over the top monster movie of...
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TV is Not the First or Second Screen – it is THE Screen
A recent article published on Gigaom has been seeing a lot of circulation on ‘the Twitters’ the last few days: “Forget second-screen apps. Today, the TV is the second screen“. While the author – who...
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Transmedia Extensions for URLs Within TV Shows
On occasion, TV shows and movies will incorporate web URLs into their program or film with varying degrees of prominence. With the overwhelming majority of television viewers watching with a second...
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Comedy Central and Nickelodeon Xbox Live & iPad Apps
Last week, Viacom rolled out two new apps for the Xbox Live platform: Comedy Central and Nickelodeon. They are the latest in a series of networks jumping on the Xbox distribution platform in advance of...
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Defiance and Syfy Have Built a Winning Digital Combination
For most summer TV shows, once the season has finished airing and the final day of San Diego Comic-Con has passed there isn’t much to talk about other than new production photos and a re-run marathon....
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